And doing so will make sure that Miles Morales’ animated adventure isn’t necessarily seen as lesser or a footnote in Sony’s big plans. More importantly, with Venom inexplicably zooming past $850 million worldwide and Into the Spider-Verse debuting to promising numbers, rave reviews and white-hot word-of-mouth, they can hold back on the Spider-Man: Far from Home marketing campaign. Unlike in the summer of 2017, they aren’t essentially betting on the MCU Spider-Man movie to save their butts. Moreover, as they are currently flying high on Spider-Man: Homecoming and Venom, to say nothing of the likes of Hotel Transylvania 3 and Jumanji: Welcome to the Jungle. There were other TV spots and the like between March and July, and that second trailer did mostly give away the entire movie, but they comparatively kept it closer to the vest. Sony didn’t make this mistake with Spider-Man: Homecoming, releasing two teasers (one for international and domestic audiences) in December of 2016 and then another trailer in late March of 2017 during CinemaCon. If you recall, both Amazing Spider-Man movies released so many trailers, clips and TV spots in the run-up to release that folks were able to patch together a relatively accurate condensed version of the finished movie just using the footage that had been made available online. ![]() There was no reason for Peter Parker to step on Miles Morales’ toes or to repeat the mistakes of Amazing Spider-Man. But no matter the reason, Sony made the right call to keep that MCU Spider-Man trailer in reserve. Night Shyamalan’s Glass opens on January 18, as that’s the first “big” movie of the new year. I suppose they could still launch the Spidey trailer this week and then drop MIB International sometime next week. The only reason this “matters” (to the extent that it does at all) is that I figured that Sony would be debuting the Far from Home trailer with Into the Spider-Verse and then a teaser trailer for Men in Black International (opening June of next year) with either Aquaman or Holmes and Watson. But last week came and went without that trailer. And then we were supposed to get that Spidey trailer (for which descriptions are available online if you feel like Googling) sometime last week in the lead-up to Spider-Man: Into the Spider-Verse. But then the Avengers: Endgame trailer got delayed from Wednesday the 5th to Friday the 7th, and Sony made the canny choice to instead debut the other big Sony trailer screening at that event, the James Gunn-produced horror flick Brightburn, which is being sold as a “What if Superboy/young Clark Kent were evil?” horror movie. According to rumors, speculation and confirmations that turned out to be not so firm, the first teaser trailer for Spider-Man: Far from Home was supposed to debut online in tandem with its screening at the Brazilian Comic-Con on Saturday, December 8.
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